To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages.
To help with search engine optimization, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.
For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.
Don't put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.
The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine's ranking, that means it is one of the best 10 in the world on that topic. If your site isn't one of the best 10 in the world, improve it until it is.
When optimizing your website, be sure to optimize your description meta tag as well. Some experts believe that keyword meta tags are nearly worthless today, as search engines no longer use them, but that descriptions will usually show up under your page title on the results page, and they are also involved in the indexing process.
Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as "10 ways to buy a new car."
Include a transcript for closed captions with your online videos to help drive more traffic to your site. The major search engines will scan these transcripts for keywords, so adding them to your videos will help bring you more traffic.
When you are selecting a domain name and aiming for maximum search engine exposure, resist any temptation to use a trademarked product name unless you have explicit permission to do so. A registered trademark might be a popular search term and using it might increase your traffic, but the benefits are definitely not worth the immense legal trouble you expose yourself to by using it.
When dealing with search engine optimization it is important to utilize Google Trends. Google Trends shows you what keywords are trending and how popular they are. This, in turn, will allow you to choose the most popular keywords or keyword phrases when creating your pages to gain the most amount of traffic.
Add a blog to your website in order to maintain the freshness of your site's content and to target specific long-tail keywords, both of which will increase your page rank. You can also place short blurbs from blog posts on other areas of your site to refresh the content on pages that are not typically updated.
You should link your website to other similar websites if you want to move up the search engine results page. The search engines prefer websites that are connected to other sites and will show preference to those sites. This can be easily accomplished and yield big results that make it worth the effort.
When using search engine optimization techniques, it is very important to monitor where your site falls in the search engines. There are many tools that can track your search engine ranking. When making changes to your site to optimize your search engine rankings, watch to see how they affect your ranking before making any more changes.
Every day that you don't implement sound search engine optimization measures, is another day that your competitors are getting business that you could have gotten otherwise. Therefore, you should immediately get started on implementing the tips above, to greatly improve your business website's rank, relative to your competitors' sites.